The Tampa Museum of Art commissioned a market research study to figure out how to best "brand" the museum when it opens in it's new, larger building.  Only 36 % of respondents said they'd attended a cultural event in the last year. And since people tend to answer poll questions in a way the reflects favorably on themselves, I'm guessing the real number is even lower. Of course it's possible Hillsborough residents are crowding into Kabuki performances and signing up for poetry slams in record numbers, but don't want to admit to such effete diversions.  The definition of a cultural event is hard to pin down. After all, the Florida State Fair this year had ballroom dancing and Ronnie Milsap.